') no-repeat center / 30px 24px transparent;border:0;cursor:pointer;margin:auto;padding:0;width:64px;height:64px;}[data-tadevel-template="web/frame-nav"].top-nav .top-nav-left-bar{position:absolute;left:0;top:0;bottom:0;display:flex;align-items:center;}[data-tadevel-template="web/frame-nav"].top-nav .top-nav-right-bar{position:absolute;right:0;top:0;bottom:0;display:none;}[data-tadevel-template="web/frame-nav"].top-nav .center-bar{position:absolute;top:0;right:64px;bottom:0;left:64px;text-align:center;}[data-tadevel-template="web/frame-nav"].top-nav .center-bar a{display:block;height:100%;}[data-tadevel-template="web/frame-nav"].top-nav .center-bar a .logo{position:absolute;top:0px;right:0px;bottom:0px;left:0px;margin:auto;--object-fit:contain;}@media (prefers-color-scheme: dark){body[data-dark-available] [data-tadevel-template="web/frame-nav"].top-nav{background-color:black;color:var(--primary-text-color);}body[data-dark-available] [data-tadevel-template="web/frame-nav"].top-nav .hamburger{filter:contrast(0) brightness(2);}}@media print{[data-tadevel-template="web/frame-nav"].top-nav .top-nav-left-bar, [data-tadevel-template="web/frame-nav"].top-nav .top-nav-right-bar{display:none;}}[data-tadevel-template="web/frame-nav"].nav-hidden{transform:translateY(-100%) translateY(-4px);}*{box-sizing:border-box;}body{--primary-background-color:#ffffff;--primary-text-color:#212121;--secondary-background-color:#eeeeee;--secondary-text-color:#6c6c6c;--primary-safe30-color:#26A680;--primary-safe45-color:#1E8466;--primary-safe71-color:#17634C;--accent-safe30-color:#26A680;--accent-safe45-color:#1E8466;--accent-safe71-color:#17634C;word-wrap:break-word;background-color:var(--primary-background-color);color:var(--primary-text-color);--spacing-horizontal:12px;--primary-color:#2ab78d;--primary-contrast-color:#212121;--accent-color:#2ab78d;--accent-contrast-color:#212121;--error-color:#dd2c00;}@media (min-width: 768px){body{--spacing-horizontal:16px;}}@media (prefers-color-scheme: dark){body[data-dark-available]{--primary-background-color:#212121;--primary-text-color:#ffffff;--secondary-background-color:black;--secondary-text-color:#acacac;--primary-safe30-color:#2AB78D;--primary-safe45-color:#2AB78D;--primary-safe71-color:#2DC497;--accent-safe30-color:#2AB78D;--accent-safe45-color:#2AB78D;--accent-safe71-color:#2DC497;}}body{margin:0;--object-fit:contain;--object-position:center;}a, a:hover, a:active{text-decoration:inherit;color:inherit;}img{object-fit:var(--object-fit);object-position:var(--object-position);}img.emoji{height:1em;width:1em;margin:0 0.05em 0 0.1em;vertical-align:-0.1em;}img[lazy-src]:not([alt=""]), img[lazy-srcset]:not([alt=""]), source[lazy-src] + img:not([alt=""]), source[lazy-srcset] + img:not([alt=""]){opacity:0;}amp-img .amp-active{display:none;}iframe[id^="google_ads_iframe_"]{display:block;margin:auto;}.spacing-padding{padding:8px;}.spacing-margin{margin:8px;}.padding{padding-left:12px;padding-right:12px;}@media (min-width: 768px){.padding{padding-left:16px;padding-right:16px;}}.row{margin-left:calc(-1 * var(--spacing-horizontal));margin-right:calc(-1 * var(--spacing-horizontal));}.singleline{text-overflow:ellipsis;white-space:nowrap;overflow:hidden;}.flex{display:flex;}@media (max-width: 767px){.if-nsm{display:none;}}@media (min-width: 768px){.if-sm{display:none;}}.centered-content{text-align:center;}.centered-content > div{display:block !important;margin:auto !important;text-align:center;}@media (min-width: 768px){.page-content{border-left:1px solid #eee;border-right:1px solid #eee;}}@media (prefers-color-scheme: dark){html[data-dark-available] .page-content{border-color:black;}}.columns{position:relative;margin-left:calc(-1 * var(--spacing-horizontal));margin-right:calc(-1 * var(--spacing-horizontal));}.columns .column-main{padding:16px var(--spacing-horizontal) 0;margin:0;}@media (min-width: 970px){.columns .column-main{width:calc(100% - 300px - var(--spacing-horizontal) - var(--spacing-horizontal));}}.columns .column-aux{padding:16px var(--spacing-horizontal) 0;}.columns .column-aux > *{margin-bottom:16px;}@media (min-width: 970px){.columns .column-aux{width:300px;box-sizing:content-box;}}@media (min-width: 970px){.columns{display:flex;}.columns > *{flex-shrink:0;}}.container{padding-left:12px;padding-right:12px;position:relative;margin:auto;}@media (min-width: 768px){.container{padding-left:16px;padding-right:16px;}}@media (min-width: 1024px){.container{width:calc(970px + 16px + 16px);}}title-header, .title-header{display:block;text-transform:uppercase;font-weight:600;font-size:28px;line-height:1.8;}.photo{padding-bottom:56.25%;position:relative;background-size:cover;background-position:center;}#frame-content > .frame-separator{height:8px;background-color:var(--secondary-background-color);}#frame-content > .frame-loading::before{display:block;content:'Cargando contenido...';text-align:center;padding:64px 64px 512px;color:var(--secondary-text-color);text-transform:uppercase;font-size:16px;}share-button-set{opacity:0;transition:opacity 0.2s ease-in;}body:not([my-unresolved]) share-button-set{opacity:1;}view-offline{padding:8px 16px;background:#d32f2f;color:white;text-transform:uppercase;font-size:14px;font-weight:bold;text-align:center;box-shadow:0 2px 4px grey;display:none;}body.offline view-offline{display:block;}body.debugging [data-tadevel-template]{border:4px solid blue;}body.debugging [data-tadevel-template] .hint{position:absolute;top:0;left:0;color:blue;text-transform:uppercase;font-weight:bold;background:white;font-size:12px;}x-carousel{position:relative;display:block;}x-carousel .x-carousel-content{width:100%;display:flex;flex-direction:row;-ms-scroll-snap-type:x mandatory;scroll-snap-type:x mandatory;overflow-x:scroll;overflow-y:hidden;padding-bottom:4px;}x-carousel .x-carousel-content::-webkit-scrollbar{width:2px;height:2px;}x-carousel .x-carousel-content::-webkit-scrollbar-track{background:rgba(0, 0, 0, 0.1);}x-carousel .x-carousel-content::-webkit-scrollbar-thumb{background:rgba(0, 0, 0, 0.5);}x-carousel .x-carousel-content > *{flex-shrink:0;scroll-snap-align:start;}#onesignal-popover-container{z-index:3 !important;}view-firebase-prompt, view-install-prompt{will-change:transform;top:initial;bottom:0;transition:transform 0.2s ease-in;transform:translateY(100%);filter:none;}view-firebase-prompt[shown], view-install-prompt[shown]{filter:drop-shadow(0px 2px 4px #00000088);transform:translateY(0);}@media (min-width: 768px){view-firebase-prompt, view-install-prompt{top:0;bottom:initial;transform:translateY(-100%);}view-firebase-prompt[shown], view-install-prompt[shown]{filter:drop-shadow(0px -2px 4px #00000088);transform:translateY(0);}}aux-sheet .wrapper.aux-sheet{bottom:var(--view-toolbar-wrapper-total-height);filter:drop-shadow(0px -8px 8px #000000aa);}[data-tadevel-template="web/multimedia-facade"] .run{background:none;border:none;position:absolute;top:0;right:0;bottom:0;left:0;margin:auto;width:100%;height:100%;cursor:pointer;padding:0;}[data-tadevel-template="web/multimedia-facade"] .run svg{fill:var(--accent-color);filter:drop-shadow(2px 4px 6px black);width:96px;height:96px;max-height:100%;}[data-tadevel-template="web/multimedia-iframe"]{--object-fit:cover;}[data-tadevel-template="web/multimedia-iframe"].backdrop{background-color:black;}[data-tadevel-template="web/multimedia-iframe"].backdrop .loader{position:absolute;top:0;right:0;bottom:0;left:0;margin:auto;}[data-tadevel-template="web/multimedia"]{margin:0;}[data-tadevel-template="web/multimedia"] .caption{padding:8px 0;font-size:0.8em;}[data-tadevel-template="web/multimedia"]:not([data-url*="facebook"]) .sizer[data-sizer="aspect-ratio"]{height:0;--aspect-ratio-min-height:360px;padding-bottom:min(var(--aspect-ratio-min-height), var(--aspect-ratio, 56.25%));}@media (min-width: 768px){[data-tadevel-template="web/multimedia"]:not([data-url*="facebook"]) .sizer[data-sizer="aspect-ratio"]{--aspect-ratio-min-height:480px;}}[data-tadevel-template="web/multimedia"] .sizer .spinner{--spinner-color:white;margin:auto;top:0;right:0;bottom:0;left:0;position:absolute;}[data-tadevel-template="web/multimedia"] .sizer .backdrop{background-color:black;}[data-tadevel-template="web/multimedia"] .sizer tadevel-sandbox iframe{position:absolute;top:0;right:0;bottom:0;left:0;width:100% !important;height:100% !important;}[data-tadevel-template="web/multimedia"].multimedia[data-type="photo"] amp-img img{object-fit:contain;}[data-tadevel-template="web/toolbar-wrapper"]{z-index:3;position:fixed;bottom:0;margin:auto;left:0;right:0;background:white;width:100%;filter:drop-shadow(2px 4px 6px black);color:#333;transition:transform 0.2s ease-in;}[data-tadevel-template="web/toolbar-wrapper"] > #view-toolbar-wrapper-content{position:absolute;top:100%;width:100%;background:white;}[data-tadevel-template="web/toolbar-wrapper"] view-toolbar{display:block;min-height:48px;}@media (min-width: 768px){[data-tadevel-template="web/toolbar-wrapper"]{width:-moz-fit-content;width:fit-content;min-width:480px;}}[data-tadevel-template="web/x-loader"].spinner{margin:100px auto;max-width:50px;max-height:50px;text-align:center;font-size:10px;display:flex;}[data-tadevel-template="web/x-loader"].spinner > div{background-color:var(--spinner-color, #333);height:100%;width:6px;display:inline-block;margin:0 4px;-webkit-animation:sk-stretchdelay 1.2s infinite ease-in-out;animation:sk-stretchdelay 1.2s infinite ease-in-out;}[data-tadevel-template="web/x-loader"].spinner .rect2{-webkit-animation-delay:-1.1s;animation-delay:-1.1s;}[data-tadevel-template="web/x-loader"].spinner .rect3{-webkit-animation-delay:-1s;animation-delay:-1s;}[data-tadevel-template="web/x-loader"].spinner .rect4{-webkit-animation-delay:-0.9s;animation-delay:-0.9s;}[data-tadevel-template="web/x-loader"].spinner .rect5{-webkit-animation-delay:-0.8s;animation-delay:-0.8s;}@-webkit-keyframes sk-stretchdelay{0%, 40%, 100%{-webkit-transform:scaleY(0.4);}20%{-webkit-transform:scaleY(1);}}@keyframes sk-stretchdelay{0%, 40%, 100%{transform:scaleY(0.4);-webkit-transform:scaleY(0.4);}20%{transform:scaleY(1);-webkit-transform:scaleY(1);}}[data-tadevel-template="web/frame"]{font-family:'Open Sans', Arial;}[data-tadevel-template="web/frame"] body{background-color:var(--secondary-background-color);}[data-tadevel-template="web/frame"] title-header{font-weight:bold !important;}[data-tadevel-template="web/frame"] img.style-scope.frame-separator{padding:12px !important;}[data-tadevel-template="web/frame"] .page-content{background:var(--primary-background-color);padding-top:16px;}@media (min-width: 768px){[data-tadevel-template="web/frame"] [data-tadevel-template="web/toolbar-wrapper"]{max-width:initial;width:-moz-fit-content;width:fit-content;min-width:480px;}}[data-tadevel-template="web/frame"] view-weather .icon.view-weather img.view-weather{height:32px;}[data-tadevel-template="web/frame"] view-weather .temp.view-weather{font-size:20px;}[data-tadevel-template="web/frame"] view-weather .city.view-weather{font-size:15px;font-weight:initial;}[data-tadevel-template="web/frame"] [data-tadevel-template="web/frame-nav"]{background-color:var(--primary-background-color);background-image:linear-gradient(0deg, #CCCCCC44, rgba(204, 204, 204, 0));}[data-tadevel-template="web/frame"] [data-tadevel-template="web/frame-nav"].top-nav .logo{max-height:36px;}@media (min-width: 768px){[data-tadevel-template="web/frame"] [data-tadevel-template="web/frame-nav"].top-nav{transition:all 0.2s ease-in;}[data-tadevel-template="web/frame"] [data-tadevel-template="web/frame-nav"].top-nav:not(.floating){height:96px;}[data-tadevel-template="web/frame"] [data-tadevel-template="web/frame-nav"].top-nav .logo{transition:all 0.2s ease-in;max-height:48px;}[data-tadevel-template="web/frame"] [data-tadevel-template="web/frame-nav"].top-nav .top-nav-right-bar{display:flex;align-items:center;}}@media (min-width: 1280px){[data-tadevel-template="web/frame"] [data-tadevel-template="web/frame-nav"] .container{width:1280px;}}[data-tadevel-template="web/frame"] [data-tadevel-template="web/article"] .article-live{padding:6px 12px;}[data-tadevel-template="web/frame"] [data-tadevel-template="web/article"] .article-kicker{display:inline-block;background:var(--primary-color);color:white;padding:4px 8px;font-size:12px;font-weight:bold;}[data-tadevel-template="web/frame"] [data-tadevel-template="web/article"] .article-title{font-weight:bold;font-size:30px;line-height:1.5;}@media (min-width: 768px){[data-tadevel-template="web/frame"] [data-tadevel-template="web/article"] .article-title{font-size:52px;line-height:1.6;padding-right:128px;}}[data-tadevel-template="web/frame"] [data-tadevel-template="web/article"] .article-body{font-size:17px;line-height:28px;}@media (prefers-color-scheme: light){[data-tadevel-template="web/frame"] [data-tadevel-template="web/article"] .article-title{color:#4f4f4f;}[data-tadevel-template="web/frame"] [data-tadevel-template="web/article"] .article-body{color:#282828;}}@media (min-width: 1280px){[data-tadevel-template="web/frame"] [data-tadevel-template="web/article"] .container{width:1200px;}[data-tadevel-template="web/frame"] [data-tadevel-template="web/article"] .container .column-main{padding:16px 64px 16px 16px;border-right:0;}[data-tadevel-template="web/frame"] [data-tadevel-template="web/article"] .container .column-aux{border-left:0;}}@media (min-width: 768px){[data-tadevel-template="web/frame"] [data-tadevel-template="web/article"] article-related .items > *{width:calc(25% - 16px);}}[data-tadevel-template="web/frame"] body.front-flama, [data-tadevel-template="web/frame"] body.front-rosario-central, [data-tadevel-template="web/frame"] body.front-newells{background:#2f2f2f;}[data-tadevel-template="web/frame"] body.front-flama .top-nav, [data-tadevel-template="web/frame"] body.front-rosario-central .top-nav, [data-tadevel-template="web/frame"] body.front-newells .top-nav{color:white;box-shadow:0 0 4px black;}[data-tadevel-template="web/frame"] body.front-flama .page-content, [data-tadevel-template="web/frame"] body.front-rosario-central .page-content, [data-tadevel-template="web/frame"] body.front-newells .page-content{border-color:black;background:none;}[data-tadevel-template="web/frame"] body.front-flama view-foo, [data-tadevel-template="web/frame"] body.front-rosario-central view-foo, [data-tadevel-template="web/frame"] body.front-newells view-foo{background-color:#111;color:white;box-shadow:0 0 3px black;}[data-tadevel-template="web/frame"] body.front-flama view-foo img, [data-tadevel-template="web/frame"] body.front-rosario-central view-foo img, [data-tadevel-template="web/frame"] body.front-newells view-foo img{filter:contrast(0) brightness(2);}[data-tadevel-template="web/frame"] body.front-flama .top-nav{background-color:#232323;background-image:url(//www.rosarioplus.com/arte/trama-5.png);}[data-tadevel-template="web/frame"] body.front-flama .top-nav view-weather{color:white;}[data-tadevel-template="web/frame"] body.front-flama .top-nav .logo{filter:contrast(0) brightness(2);}[data-tadevel-template="web/frame"] body.front-rosario-central .top-nav, [data-tadevel-template="web/frame"] body.front-newells .top-nav, [data-tadevel-template="web/frame"] body.category-nob .top-nav, [data-tadevel-template="web/frame"] body.category-rc .top-nav{background-color:#1e1e1e;background-image:url(data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAkAAAAKCAYAAABmBXS+AAAABmJLR0QA/wD/AP+gvaeTAAAACXBIWXMAAAsTAAALEwEAmpwYAAAAB3RJTUUH5AgfFAYYJxLLQAAAAHdJREFUGNNtkLEOAjEMQx+nDhlZb/LMeCufAisb38cH+S9uZDmjUJ2lqK4bV04AqtVNEkDlBOpyECTttosGSTvACJkR3XYtEfNLN9l+AO9x5m6mJ7CNOceEV9y/KTrP/dD+VnDa3HeyAR9gnRuXFnYF7sA1wfP2BR1uJKRFpLQxAAAAAElFTkSuQmCC);}[data-tadevel-template="web/frame"] body.front-rosario-central .top-nav::after, [data-tadevel-template="web/frame"] body.front-newells .top-nav::after, [data-tadevel-template="web/frame"] body.category-nob .top-nav::after, [data-tadevel-template="web/frame"] body.category-rc .top-nav::after{content:' ';display:block;background:var(--ribbon);height:3px;}[data-tadevel-template="web/frame"] body.front-rosario-central .top-nav view-weather, [data-tadevel-template="web/frame"] body.front-newells .top-nav view-weather, [data-tadevel-template="web/frame"] body.category-nob .top-nav view-weather, [data-tadevel-template="web/frame"] body.category-rc .top-nav view-weather{display:none;}[data-tadevel-template="web/frame"] body.front-rosario-central .top-nav .logo, [data-tadevel-template="web/frame"] body.front-newells .top-nav .logo, [data-tadevel-template="web/frame"] body.category-nob .top-nav .logo, [data-tadevel-template="web/frame"] body.category-rc .top-nav .logo, [data-tadevel-template="web/frame"] body.front-rosario-central .top-nav .toggle-menu, [data-tadevel-template="web/frame"] body.front-newells .top-nav .toggle-menu, [data-tadevel-template="web/frame"] body.category-nob .top-nav .toggle-menu, [data-tadevel-template="web/frame"] body.category-rc .top-nav .toggle-menu{filter:contrast(0) brightness(2) drop-shadow(2px 4px 6px black);}[data-tadevel-template="web/frame"] body.front-newells .top-nav, [data-tadevel-template="web/frame"] body.category-nob .top-nav{--color-primary:#ee1d23;--color-background:#1e1e1e;--ribbon:linear-gradient(to right, #cf0202 50%, #000000 50%);}[data-tadevel-template="web/frame"] body.front-rosario-central .top-nav, [data-tadevel-template="web/frame"] body.category-rc .top-nav{--color-primary:#f4bc22;--color-background:#163254;--ribbon:linear-gradient(to right, #f4bc22 0%, #f4bc22 14%, #234b7f 14%, #234b7f 28%, #f4bc22 28%, #f4bc22 42%, #234b7f 42%, #234b7f 56%, #f4bc22 56%, #f4bc22 70%, #234b7f 70%, #234b7f 86%, #f4bc22 86%, #f4bc22 100%);}[data-tadevel-template="web/frame"] [data-tadevel-template="web/frame-drawer"] paper-item{min-height:40px;font-size:15px;}@media (prefers-color-scheme: dark){[data-tadevel-template="web/frame"] body[data-dark-available] view-weather{color:white;}[data-tadevel-template="web/frame"] body[data-dark-available] .page-content{border-color:black;}}[data-tadevel-template="web/frame-body"]{}@media (min-width: 1366px){[data-tadevel-template="web/frame-body"] [is="page-front"]{left:-150px;}[data-tadevel-template="web/frame-body"] .offset-target{transform:translateX(-150px);}}[data-tadevel-template="web/frame-nav"].top-nav .date{position:absolute;bottom:4px;left:0;right:0;font-size:12px;text-transform:uppercase;transition:all 0.2s ease-in;line-height:1;}@media (max-width: 768px){[data-tadevel-template="web/frame-nav"].top-nav .date{display:none;}}[data-tadevel-template="web/frame-nav"].top-nav.floating .logo{padding-bottom:4px;}[data-tadevel-template="web/frame-nav"].top-nav.floating .date{bottom:1px;}[data-tadevel-template="web/frame-nav"].top-nav .top-nav-right-bar{display:flex;align-items:center;}
26 de abril de 2024
peligro Invasión
Aseguran que la publicidad llegará a WhatsApp este año martes 7 de enero de 2020 14:14
WhatsApp, la aplicación de mensajería instantánea que es propiedad de Facebook, posee más de 1.500 millones de usuarios quienes verán, en 2020, la materialización de su proyecto llamado “Status Ads”. Se trata del proyecto que plasmará anuncios y campañas publicitarias en los estados, historias y más tarde en los chats de la plataforma.
Esta incorporación ha provocado reacciones en algunos usuarios que han expresado la posibilidad de cambiarse a Telegram (app de mensajería instantánea y competencia de WhatsApp), otros preferían pagar 50 dólares al año para usarlo sin publicidad y algunos simplemente se despedirán de la app.
En 2012 WhatsApp prometió jamás incluir publicidad en su plataforma. Incluso Mark Zuckerberg (fundador y CEO de Facebook), tras comprarla en 2014 por 19.000 millones de dólares, prometió continuar con esta promesa. Sin embargo, esta compra, en su momento, generó dudas considerando que Facebook se financia con anuncios, algo notoriamente diferente a WhatsApp. Hasta ahora.
Los anuncios se mostrarán en el Estados a los contactos agregados en el WhatsApp durante 24 horas. Este espacio es usado por los usuarios para publicar textos, fotos, vídeos y GIF animados.
Para Chris Daniels, vicepresidente de WhatsApp, la incorporación de los anuncios en los estados de la aplicación es un hecho. Según el, esta modalidad permitirá monetizar la herramienta y es una oportunidad para que las empresas lleguen a los usuarios de WhatsApp.