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28 de abril de 2024
A SÓLO UN CLICK
Ya llega la cuarta edición del Social Media Day Rosario martes 5 de junio de 2018 19:36 La jornada contará con representantes de Google, IBM y Frávega.
Llega el evento que reúne a la industria digital y en el que participarán profesionales de grandes empresas y medios que contarán sus experiencias y expondrán casos destacados para pensar una industria aún emergente. La cita será el 15 de junio en el Campus UCA de Rosario, desde las 8.30 a las 14 horas.
El Social Media Day 2018 es el encuentro más importante sobre tendencias e innovación en medios sociales y comunicación. Pero si esto fuera poco motivo para ir, en el evento estarán presentes representantes de industrias más que convocantes como Google, IBM, Frávega entre otros.
Ellos serán los encargados de dar a conocer las últimas tendencias del universo digital, desde el uso de YouTube como plataforma de contenido, hasta tips de comunicación en redes sociales y protección de datos.
La jornada se iniciará con charlas vinculadas a las nuevas oportunidades en la industria digital, estrategia y creatividad. Además del tradicional panel de medios, donde editores y periodistas debatirán sobre los cambios digitales, su adaptación y transformación.
La lista de charlas y conferencistas
“Experiencia de Clientes en redes sociales: Gestión personalizada o automatización” abordada por Cecilia Hugony y Rosario Tejedor de Frávega. Además se presentaran Maria Dobón y Cecilia Pertusi de BOND Agency con su charla “Generación y Management de Contenido”. Roberto Igarza, docente e investigador estará presente para dar su visión académica. Guillermo Navarro con la temática del “Reglamento general de Protección de datos”. Bruno Bonafine con la temática “Del Mobile First al Consumer First: Tenemos que dejar de pensar en plataformas y enfocarnos únicamente en el consumidor, analizando sus comportamientos, insights, intereses y cómo y por qué nos llegaría a comprar”. Marcia Abramovich y Erica Schall de Gobierno de la Provincia de Santa Fe con “Redes sociales y política: que la fuerza te acompañe: Ideas para ser social media manager en política y no morir en el intento. Escuchar, mediar, gestionar y comunicar”. Gabriel Curi con “El Nuevo Marketing de Incertidumbre. Cómo el marketing debe adaptarse a la realidad digital”. Horacio Cuervo de IBM hablará de la “Reinvención digital”. Guido Corsini de Artear, Gerente de plataformas de ElTreceTv y Cucinare expondrá sobre audiencia y contenido. Tomás Bal representando a Google con la temática “Youtube y el momento del Fútbol” cómo aprovechan Youtube las marcas durante los eventos, y sobretodo, este evento cultural que se realiza cada 4 años y paraliza al mundo entero. “El Turismo en la Era Mobile” Hernán Couste nos contará sobre la Construcción de Destinos a través de Experiencias. Quienes deseen participar del evento, podrán adquirir sus entradas en www.smday.com.ar/rosario con importantes descuentos. Además, los estudiantes universitarios pueden acceder a una beca del 50% enviando su certificado de alumno regular a contacto@smday.com.ar . También se ofrecen packs de descuentos corporativos a empresas, agencias y pymes.