') no-repeat center / 30px 24px transparent;border:0;cursor:pointer;margin:auto;padding:0;width:64px;height:64px;}[data-tadevel-template="web/frame-nav"].top-nav .top-nav-left-bar{position:absolute;left:0;top:0;bottom:0;display:flex;align-items:center;}[data-tadevel-template="web/frame-nav"].top-nav .top-nav-right-bar{position:absolute;right:0;top:0;bottom:0;display:none;}[data-tadevel-template="web/frame-nav"].top-nav .center-bar{position:absolute;top:0;right:64px;bottom:0;left:64px;text-align:center;}[data-tadevel-template="web/frame-nav"].top-nav .center-bar a{display:block;height:100%;}[data-tadevel-template="web/frame-nav"].top-nav .center-bar a .logo{position:absolute;top:0px;right:0px;bottom:0px;left:0px;margin:auto;--object-fit:contain;}@media (prefers-color-scheme: dark){body[data-dark-available] [data-tadevel-template="web/frame-nav"].top-nav{background-color:black;color:var(--primary-text-color);}body[data-dark-available] [data-tadevel-template="web/frame-nav"].top-nav .hamburger{filter:contrast(0) brightness(2);}}@media print{[data-tadevel-template="web/frame-nav"].top-nav .top-nav-left-bar, [data-tadevel-template="web/frame-nav"].top-nav .top-nav-right-bar{display:none;}}[data-tadevel-template="web/frame-nav"].nav-hidden{transform:translateY(-100%) translateY(-4px);}*{box-sizing:border-box;}body{--primary-background-color:#ffffff;--primary-text-color:#212121;--secondary-background-color:#eeeeee;--secondary-text-color:#6c6c6c;--primary-safe30-color:#26A680;--primary-safe45-color:#1E8466;--primary-safe71-color:#17634C;--accent-safe30-color:#26A680;--accent-safe45-color:#1E8466;--accent-safe71-color:#17634C;word-wrap:break-word;background-color:var(--primary-background-color);color:var(--primary-text-color);--spacing-horizontal:12px;--primary-color:#2ab78d;--primary-contrast-color:#212121;--accent-color:#2ab78d;--accent-contrast-color:#212121;--error-color:#dd2c00;}@media (min-width: 768px){body{--spacing-horizontal:16px;}}@media (prefers-color-scheme: dark){body[data-dark-available]{--primary-background-color:#212121;--primary-text-color:#ffffff;--secondary-background-color:black;--secondary-text-color:#acacac;--primary-safe30-color:#2AB78D;--primary-safe45-color:#2AB78D;--primary-safe71-color:#2DC497;--accent-safe30-color:#2AB78D;--accent-safe45-color:#2AB78D;--accent-safe71-color:#2DC497;}}body{margin:0;--object-fit:contain;--object-position:center;}a, a:hover, a:active{text-decoration:inherit;color:inherit;}img{object-fit:var(--object-fit);object-position:var(--object-position);}img.emoji{height:1em;width:1em;margin:0 0.05em 0 0.1em;vertical-align:-0.1em;}img[lazy-src]:not([alt=""]), img[lazy-srcset]:not([alt=""]), source[lazy-src] + img:not([alt=""]), source[lazy-srcset] + img:not([alt=""]){opacity:0;}amp-img .amp-active{display:none;}iframe[id^="google_ads_iframe_"]{display:block;margin:auto;}.spacing-padding{padding:8px;}.spacing-margin{margin:8px;}.padding{padding-left:12px;padding-right:12px;}@media (min-width: 768px){.padding{padding-left:16px;padding-right:16px;}}.row{margin-left:calc(-1 * var(--spacing-horizontal));margin-right:calc(-1 * var(--spacing-horizontal));}.singleline{text-overflow:ellipsis;white-space:nowrap;overflow:hidden;}.flex{display:flex;}@media (max-width: 767px){.if-nsm{display:none;}}@media (min-width: 768px){.if-sm{display:none;}}.centered-content{text-align:center;}.centered-content > div{display:block !important;margin:auto !important;text-align:center;}@media (min-width: 768px){.page-content{border-left:1px solid #eee;border-right:1px solid #eee;}}@media (prefers-color-scheme: dark){html[data-dark-available] .page-content{border-color:black;}}.columns{position:relative;margin-left:calc(-1 * var(--spacing-horizontal));margin-right:calc(-1 * var(--spacing-horizontal));}.columns .column-main{padding:16px var(--spacing-horizontal) 0;margin:0;}@media (min-width: 970px){.columns .column-main{width:calc(100% - 300px - var(--spacing-horizontal) - var(--spacing-horizontal));}}.columns .column-aux{padding:16px var(--spacing-horizontal) 0;}.columns .column-aux > *{margin-bottom:16px;}@media (min-width: 970px){.columns .column-aux{width:300px;box-sizing:content-box;}}@media (min-width: 970px){.columns{display:flex;}.columns > *{flex-shrink:0;}}.container{padding-left:12px;padding-right:12px;position:relative;margin:auto;}@media (min-width: 768px){.container{padding-left:16px;padding-right:16px;}}@media (min-width: 1024px){.container{width:calc(970px + 16px + 16px);}}title-header, .title-header{display:block;text-transform:uppercase;font-weight:600;font-size:28px;line-height:1.8;}.photo{padding-bottom:56.25%;position:relative;background-size:cover;background-position:center;}#frame-content > .frame-separator{height:8px;background-color:var(--secondary-background-color);}#frame-content > .frame-loading::before{display:block;content:'Cargando contenido...';text-align:center;padding:64px 64px 512px;color:var(--secondary-text-color);text-transform:uppercase;font-size:16px;}share-button-set{opacity:0;transition:opacity 0.2s ease-in;}body:not([my-unresolved]) share-button-set{opacity:1;}view-offline{padding:8px 16px;background:#d32f2f;color:white;text-transform:uppercase;font-size:14px;font-weight:bold;text-align:center;box-shadow:0 2px 4px grey;display:none;}body.offline view-offline{display:block;}body.debugging [data-tadevel-template]{border:4px solid blue;}body.debugging [data-tadevel-template] .hint{position:absolute;top:0;left:0;color:blue;text-transform:uppercase;font-weight:bold;background:white;font-size:12px;}x-carousel{position:relative;display:block;}x-carousel .x-carousel-content{width:100%;display:flex;flex-direction:row;-ms-scroll-snap-type:x mandatory;scroll-snap-type:x mandatory;overflow-x:scroll;overflow-y:hidden;padding-bottom:4px;}x-carousel .x-carousel-content::-webkit-scrollbar{width:2px;height:2px;}x-carousel .x-carousel-content::-webkit-scrollbar-track{background:rgba(0, 0, 0, 0.1);}x-carousel .x-carousel-content::-webkit-scrollbar-thumb{background:rgba(0, 0, 0, 0.5);}x-carousel .x-carousel-content > *{flex-shrink:0;scroll-snap-align:start;}#onesignal-popover-container{z-index:3 !important;}view-firebase-prompt, view-install-prompt{will-change:transform;top:initial;bottom:0;transition:transform 0.2s ease-in;transform:translateY(100%);filter:none;}view-firebase-prompt[shown], view-install-prompt[shown]{filter:drop-shadow(0px 2px 4px #00000088);transform:translateY(0);}@media (min-width: 768px){view-firebase-prompt, view-install-prompt{top:0;bottom:initial;transform:translateY(-100%);}view-firebase-prompt[shown], view-install-prompt[shown]{filter:drop-shadow(0px -2px 4px #00000088);transform:translateY(0);}}aux-sheet .wrapper.aux-sheet{bottom:var(--view-toolbar-wrapper-total-height);filter:drop-shadow(0px -8px 8px #000000aa);}[data-tadevel-template="web/multimedia-facade"] .run{background:none;border:none;position:absolute;top:0;right:0;bottom:0;left:0;margin:auto;width:100%;height:100%;cursor:pointer;padding:0;}[data-tadevel-template="web/multimedia-facade"] .run svg{fill:var(--accent-color);filter:drop-shadow(2px 4px 6px black);width:96px;height:96px;max-height:100%;}[data-tadevel-template="web/multimedia-iframe"]{--object-fit:cover;}[data-tadevel-template="web/multimedia-iframe"].backdrop{background-color:black;}[data-tadevel-template="web/multimedia-iframe"].backdrop .loader{position:absolute;top:0;right:0;bottom:0;left:0;margin:auto;}[data-tadevel-template="web/multimedia"]{margin:0;}[data-tadevel-template="web/multimedia"] .caption{padding:8px 0;font-size:0.8em;}[data-tadevel-template="web/multimedia"]:not([data-url*="facebook"]) .sizer[data-sizer="aspect-ratio"]{height:0;--aspect-ratio-min-height:360px;padding-bottom:min(var(--aspect-ratio-min-height), var(--aspect-ratio, 56.25%));}@media (min-width: 768px){[data-tadevel-template="web/multimedia"]:not([data-url*="facebook"]) .sizer[data-sizer="aspect-ratio"]{--aspect-ratio-min-height:480px;}}[data-tadevel-template="web/multimedia"] .sizer .spinner{--spinner-color:white;margin:auto;top:0;right:0;bottom:0;left:0;position:absolute;}[data-tadevel-template="web/multimedia"] .sizer .backdrop{background-color:black;}[data-tadevel-template="web/multimedia"] .sizer tadevel-sandbox iframe{position:absolute;top:0;right:0;bottom:0;left:0;width:100% !important;height:100% !important;}[data-tadevel-template="web/multimedia"].multimedia[data-type="photo"] amp-img img{object-fit:contain;}[data-tadevel-template="web/toolbar-wrapper"]{z-index:3;position:fixed;bottom:0;margin:auto;left:0;right:0;background:white;width:100%;filter:drop-shadow(2px 4px 6px black);color:#333;transition:transform 0.2s ease-in;}[data-tadevel-template="web/toolbar-wrapper"] > #view-toolbar-wrapper-content{position:absolute;top:100%;width:100%;background:white;}[data-tadevel-template="web/toolbar-wrapper"] view-toolbar{display:block;min-height:48px;}@media (min-width: 768px){[data-tadevel-template="web/toolbar-wrapper"]{width:-moz-fit-content;width:fit-content;min-width:480px;}}[data-tadevel-template="web/x-loader"].spinner{margin:100px auto;max-width:50px;max-height:50px;text-align:center;font-size:10px;display:flex;}[data-tadevel-template="web/x-loader"].spinner > div{background-color:var(--spinner-color, #333);height:100%;width:6px;display:inline-block;margin:0 4px;-webkit-animation:sk-stretchdelay 1.2s infinite ease-in-out;animation:sk-stretchdelay 1.2s infinite ease-in-out;}[data-tadevel-template="web/x-loader"].spinner .rect2{-webkit-animation-delay:-1.1s;animation-delay:-1.1s;}[data-tadevel-template="web/x-loader"].spinner .rect3{-webkit-animation-delay:-1s;animation-delay:-1s;}[data-tadevel-template="web/x-loader"].spinner .rect4{-webkit-animation-delay:-0.9s;animation-delay:-0.9s;}[data-tadevel-template="web/x-loader"].spinner .rect5{-webkit-animation-delay:-0.8s;animation-delay:-0.8s;}@-webkit-keyframes sk-stretchdelay{0%, 40%, 100%{-webkit-transform:scaleY(0.4);}20%{-webkit-transform:scaleY(1);}}@keyframes sk-stretchdelay{0%, 40%, 100%{transform:scaleY(0.4);-webkit-transform:scaleY(0.4);}20%{transform:scaleY(1);-webkit-transform:scaleY(1);}}[data-tadevel-template="web/frame"]{font-family:'Open Sans', Arial;}[data-tadevel-template="web/frame"] body{background-color:var(--secondary-background-color);}[data-tadevel-template="web/frame"] title-header{font-weight:bold !important;}[data-tadevel-template="web/frame"] img.style-scope.frame-separator{padding:12px !important;}[data-tadevel-template="web/frame"] .page-content{background:var(--primary-background-color);padding-top:16px;}@media (min-width: 768px){[data-tadevel-template="web/frame"] [data-tadevel-template="web/toolbar-wrapper"]{max-width:initial;width:-moz-fit-content;width:fit-content;min-width:480px;}}[data-tadevel-template="web/frame"] view-weather .icon.view-weather img.view-weather{height:32px;}[data-tadevel-template="web/frame"] view-weather .temp.view-weather{font-size:20px;}[data-tadevel-template="web/frame"] view-weather .city.view-weather{font-size:15px;font-weight:initial;}[data-tadevel-template="web/frame"] [data-tadevel-template="web/frame-nav"]{background-color:var(--primary-background-color);background-image:linear-gradient(0deg, #CCCCCC44, rgba(204, 204, 204, 0));}[data-tadevel-template="web/frame"] [data-tadevel-template="web/frame-nav"].top-nav .logo{max-height:36px;}@media (min-width: 768px){[data-tadevel-template="web/frame"] [data-tadevel-template="web/frame-nav"].top-nav{transition:all 0.2s ease-in;}[data-tadevel-template="web/frame"] [data-tadevel-template="web/frame-nav"].top-nav:not(.floating){height:96px;}[data-tadevel-template="web/frame"] [data-tadevel-template="web/frame-nav"].top-nav .logo{transition:all 0.2s ease-in;max-height:48px;}[data-tadevel-template="web/frame"] [data-tadevel-template="web/frame-nav"].top-nav .top-nav-right-bar{display:flex;align-items:center;}}@media (min-width: 1280px){[data-tadevel-template="web/frame"] [data-tadevel-template="web/frame-nav"] .container{width:1280px;}}[data-tadevel-template="web/frame"] [data-tadevel-template="web/article"] .article-live{padding:6px 12px;}[data-tadevel-template="web/frame"] [data-tadevel-template="web/article"] .article-kicker{display:inline-block;background:var(--primary-color);color:white;padding:4px 8px;font-size:12px;font-weight:bold;}[data-tadevel-template="web/frame"] [data-tadevel-template="web/article"] .article-title{font-weight:bold;font-size:30px;line-height:1.5;}@media (min-width: 768px){[data-tadevel-template="web/frame"] [data-tadevel-template="web/article"] .article-title{font-size:52px;line-height:1.6;padding-right:128px;}}[data-tadevel-template="web/frame"] [data-tadevel-template="web/article"] .article-body{font-size:17px;line-height:28px;}@media (prefers-color-scheme: light){[data-tadevel-template="web/frame"] [data-tadevel-template="web/article"] .article-title{color:#4f4f4f;}[data-tadevel-template="web/frame"] [data-tadevel-template="web/article"] .article-body{color:#282828;}}@media (min-width: 1280px){[data-tadevel-template="web/frame"] [data-tadevel-template="web/article"] .container{width:1200px;}[data-tadevel-template="web/frame"] [data-tadevel-template="web/article"] .container .column-main{padding:16px 64px 16px 16px;border-right:0;}[data-tadevel-template="web/frame"] [data-tadevel-template="web/article"] .container .column-aux{border-left:0;}}@media (min-width: 768px){[data-tadevel-template="web/frame"] [data-tadevel-template="web/article"] article-related .items > *{width:calc(25% - 16px);}}[data-tadevel-template="web/frame"] body.front-flama, [data-tadevel-template="web/frame"] body.front-rosario-central, [data-tadevel-template="web/frame"] body.front-newells{background:#2f2f2f;}[data-tadevel-template="web/frame"] body.front-flama .top-nav, [data-tadevel-template="web/frame"] body.front-rosario-central .top-nav, [data-tadevel-template="web/frame"] body.front-newells .top-nav{color:white;box-shadow:0 0 4px black;}[data-tadevel-template="web/frame"] body.front-flama .page-content, [data-tadevel-template="web/frame"] body.front-rosario-central .page-content, [data-tadevel-template="web/frame"] body.front-newells .page-content{border-color:black;background:none;}[data-tadevel-template="web/frame"] body.front-flama view-foo, [data-tadevel-template="web/frame"] body.front-rosario-central view-foo, [data-tadevel-template="web/frame"] body.front-newells view-foo{background-color:#111;color:white;box-shadow:0 0 3px black;}[data-tadevel-template="web/frame"] body.front-flama view-foo img, [data-tadevel-template="web/frame"] body.front-rosario-central view-foo img, [data-tadevel-template="web/frame"] body.front-newells view-foo img{filter:contrast(0) brightness(2);}[data-tadevel-template="web/frame"] body.front-flama .top-nav{background-color:#232323;background-image:url(//www.rosarioplus.com/arte/trama-5.png);}[data-tadevel-template="web/frame"] body.front-flama .top-nav view-weather{color:white;}[data-tadevel-template="web/frame"] body.front-flama .top-nav .logo{filter:contrast(0) brightness(2);}[data-tadevel-template="web/frame"] body.front-rosario-central .top-nav, [data-tadevel-template="web/frame"] body.front-newells .top-nav, [data-tadevel-template="web/frame"] body.category-nob .top-nav, [data-tadevel-template="web/frame"] body.category-rc .top-nav{background-color:#1e1e1e;background-image:url(data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAkAAAAKCAYAAABmBXS+AAAABmJLR0QA/wD/AP+gvaeTAAAACXBIWXMAAAsTAAALEwEAmpwYAAAAB3RJTUUH5AgfFAYYJxLLQAAAAHdJREFUGNNtkLEOAjEMQx+nDhlZb/LMeCufAisb38cH+S9uZDmjUJ2lqK4bV04AqtVNEkDlBOpyECTttosGSTvACJkR3XYtEfNLN9l+AO9x5m6mJ7CNOceEV9y/KTrP/dD+VnDa3HeyAR9gnRuXFnYF7sA1wfP2BR1uJKRFpLQxAAAAAElFTkSuQmCC);}[data-tadevel-template="web/frame"] body.front-rosario-central .top-nav::after, [data-tadevel-template="web/frame"] body.front-newells .top-nav::after, [data-tadevel-template="web/frame"] body.category-nob .top-nav::after, [data-tadevel-template="web/frame"] body.category-rc .top-nav::after{content:' ';display:block;background:var(--ribbon);height:3px;}[data-tadevel-template="web/frame"] body.front-rosario-central .top-nav view-weather, [data-tadevel-template="web/frame"] body.front-newells .top-nav view-weather, [data-tadevel-template="web/frame"] body.category-nob .top-nav view-weather, [data-tadevel-template="web/frame"] body.category-rc .top-nav view-weather{display:none;}[data-tadevel-template="web/frame"] body.front-rosario-central .top-nav .logo, [data-tadevel-template="web/frame"] body.front-newells .top-nav .logo, [data-tadevel-template="web/frame"] body.category-nob .top-nav .logo, [data-tadevel-template="web/frame"] body.category-rc .top-nav .logo, [data-tadevel-template="web/frame"] body.front-rosario-central .top-nav .toggle-menu, [data-tadevel-template="web/frame"] body.front-newells .top-nav .toggle-menu, [data-tadevel-template="web/frame"] body.category-nob .top-nav .toggle-menu, [data-tadevel-template="web/frame"] body.category-rc .top-nav .toggle-menu{filter:contrast(0) brightness(2) drop-shadow(2px 4px 6px black);}[data-tadevel-template="web/frame"] body.front-newells .top-nav, [data-tadevel-template="web/frame"] body.category-nob .top-nav{--color-primary:#ee1d23;--color-background:#1e1e1e;--ribbon:linear-gradient(to right, #cf0202 50%, #000000 50%);}[data-tadevel-template="web/frame"] body.front-rosario-central .top-nav, [data-tadevel-template="web/frame"] body.category-rc .top-nav{--color-primary:#f4bc22;--color-background:#163254;--ribbon:linear-gradient(to right, #f4bc22 0%, #f4bc22 14%, #234b7f 14%, #234b7f 28%, #f4bc22 28%, #f4bc22 42%, #234b7f 42%, #234b7f 56%, #f4bc22 56%, #f4bc22 70%, #234b7f 70%, #234b7f 86%, #f4bc22 86%, #f4bc22 100%);}[data-tadevel-template="web/frame"] [data-tadevel-template="web/frame-drawer"] paper-item{min-height:40px;font-size:15px;}@media (prefers-color-scheme: dark){[data-tadevel-template="web/frame"] body[data-dark-available] view-weather{color:white;}[data-tadevel-template="web/frame"] body[data-dark-available] .page-content{border-color:black;}}[data-tadevel-template="web/frame-body"]{}@media (min-width: 1366px){[data-tadevel-template="web/frame-body"] [is="page-front"]{left:-150px;}[data-tadevel-template="web/frame-body"] .offset-target{transform:translateX(-150px);}}[data-tadevel-template="web/frame-nav"].top-nav .date{position:absolute;bottom:4px;left:0;right:0;font-size:12px;text-transform:uppercase;transition:all 0.2s ease-in;line-height:1;}@media (max-width: 768px){[data-tadevel-template="web/frame-nav"].top-nav .date{display:none;}}[data-tadevel-template="web/frame-nav"].top-nav.floating .logo{padding-bottom:4px;}[data-tadevel-template="web/frame-nav"].top-nav.floating .date{bottom:1px;}[data-tadevel-template="web/frame-nav"].top-nav .top-nav-right-bar{display:flex;align-items:center;}
25 de abril de 2024
MERECIDO
Racing fue premiado en Cannes por su campaña sobre el Alzheimer martes 28 de junio de 2022 13:39
Una campaña de concientización sobre el Mal de Alzheimer, desarrollada en abril pasado por el club atlético Racing y la Fundación ALMA, fue reconocida con un premio en el Festival Internacional de la Creatividad Cannes Lions, se informó oficialmente.
El video fue protagonizado por Leonardo Sigali, defensor del equipo de fútbol de Avellaneda, luego del triunfo 4-1 contra Sarmiento, quien ante todas las preguntas que le realizaba el periodista deportivo Juan Pablo Vila sobre su desempeño en el partido respondía insistentemente: “No me acuerdo”.
Esa entrevista se volvió viral y llegó a tener más de 20 millones de vistas, tras lo cual Racing emitió un comunicado informando que formaba parte de una campaña publicitaria para concientizar sobre el Alzheimer, una enfermedad que provoca problemas con la memoria, entre otras dificultades.
Tweet de Racing Club “En Racing, nos comprometemos con la gente y las causas que preocupan a la sociedad. Por eso, nos sumamos a esta campaña de ALMA (Asociación lucha contra el mal de Alzheimer) para ayudar a descubrir los primeros síntomas que pueden pasar inadvertidos”, comunicó entonces el club albiceleste.
Por el impacto de la campaña, Racing y la Asociación lucha contra el mal de Alzheimer recibieron el León de Plata en la categoría “Salud y bienestar”.
En sus redes oficiales, Racing manifestó “la alegría de hacer historia en Cannes junto a la agencia Hoy.bue by Havas y a la Asociación de Lucha contra el Mal de Alzheimer”.
El Mal de Alzheimer afecta a nivel mundial a unos 50 millones de personas y en Argentina se estima que lo padece 1 de cada 8 personas adultas.
(Télam)